Pengaruh E-lifestyle dan E-hedonisme Terhadap Intens to Buy pada Generasi Milenial
نویسندگان
چکیده
The purpose of this study was to analyze the effect e-lifestyle and e-hedonism on intensity buy millennial generation. This type research is a survey research. conducted in Malang, East Java, with 150 respondents. data analysis tool used SEM (Structural Equation Modeling), Smart PLS as software. results show that has an e-hedonism, no intense buy, e-life style indirect through e-hedonism.
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ژورنال
عنوان ژورنال: Jurnal Ilmiah Manajemen Kesatuan
سال: 2022
ISSN: ['2337-7860', '2721-169X']
DOI: https://doi.org/10.37641/jimkes.v11i1.1555